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Episode Name:
There Is No Game Marketing Playbook
Episode Description:
There’s no shortage of people telling indie developers how to market their games, but ask a few and there’s a good chance you’ll get different answers on what’s best for you.
In this episode, we unpack why most game marketing advice is so fragmented and how you can evaluate competing advice and identify key principles that help make better marketing decisions based on your specific audience and game, allowing you to create your own playbook.
Q?Box Round Answers
Biggest gaming pet peeve?
Telling and instead of showing
What’s the one major thing you would want to accomplish in your lifetime?
To lift other people up
What game are you playing now?
Balatro, Scarlett Dear Inn
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Get your positioning right
- Test instead of blindly following advice
- Show your game early and often
RESOURCES and LINKS
How to get in touch with Rand Fishkin
Website: http://snackbarstudio.com/
LinkedIn: https://www.linkedin.com/in/randfishkin/