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Episode Name:
Aligning Your Marketing to the Players’ In-Game Experience
Episode Description:
For many indie studios, the idea of working with existing IP is exciting. It brings instant recognition and built-in audiences. But with that excitement also comes a web of challenges that can quickly overwhelm teams.
In this episode, we’re going to dig into the realities of licensing and adaptation, drawing lessons from the leap between television and indie games. From navigating rights to finding creative opportunities, you’ll hear candid insights and practical strategies to help studios approach IPs with confidence while avoiding common pitfalls.
Q?Box Round Answers
What’s the most helpful or impactful advice you ever received?
DT: You can just do things.
JF: Follow the fun
Why do you make games?
DT: Because — unlike in film and TV — we control the means of production to make games, which means we can bring our IP directly to audiences without relying on traditional gatekeepers.
What game are you playing now?
DT: Slay the Princess
JF: There Is No Game
TIPS and ADVICE
We covered quite a bit today. Could you list 3 suggestions or tips you would recommend to indie devs based on our discussion?
- Look to the public domain if looking for existing IP
- Embrace the change and challenge, follow that fun.
- Don’t be so rigid
RESOURCES and LINKS
How to get in touch with David Tobiasz & Jeremy Friedmann
Website:
https://dumbsherlock.carrd.co/
https://dumbsherlock.itch.io/demo
LinkedIn: https://www.linkedin.com/in/david-tobiasz/
E-mail: dumbsherlock@gmail.com
Twitter: @Dumb_Sherlock
Instagram: https://www.instagram.com/dumbsherlockgame/
Bluesky: @dumbsherlock.bsky.social
Reddit: https://www.reddit.com/r/DumbSherlock/